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Microsoft, Yahoo begin testing search alliance
Thursday, 29 July 2010 06:00
Microsoft and Yahoo are beginning to test their combined search-advertising platform as the companies prepare to migrate Yahoo advertisers over to Microsoft's adCenter.

On Tuesday, The Wall Street Journal reported that Yahoo began "shadow tests" to see whether its customers' keyword-based search ads surface correctly through Microsoft's platform, which under the companies' search agreement will eventually power search advertising on both Yahoo and Bing. David Roth, Yahoo's director of search engine marketing, outlined the process in a guest blog post at Search Engine Land...

View Full Article: Seattle PI's Microsoft Blog

Read more: http://www.winbeta.org/comments.php?shownews=20497

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