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HP Begins Rebranding Campaign With “Let’s Do Amazing” Ads
Thursday, 11 March 2010 15:34

Most people in the world hear Hewlett-Packard and think “printers.” And who can blame them? Since the relatively recent emphasis on the “HP” instead of “Hewlett-Packard,” and the general consumer move away from printers, HP hasn’t really done anything noteworthy — well, other than thrive despite the decline of the business in which they made their fortune. It’s like the old joke about the bricklayer and the sheep — but instead of drowning their sorrows in gin, HP is drowning them in money in an effort to rebrand the company. To that end, they’ve created a series of ads with the questionable tagline “Let’s Do Amazing.”

It’s not much of a time investment: a few 30-second spots with Flight of the Conchords‘ Rhys Darby bumbling around some professionals who appreciate what HP does. Won’t you join me for a look?

Read the rest of this story at CrunchGear…



Read more: http://feedproxy.google.com/~r/Techcrunch/~3/SQtlMDBDIQM/

 
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